The Gemstone Dealer Portal is a centralized web and mobile application built exclusively for Gemstone’s authorized dealers across North America.
It streamlines the entire dealer ecosystem by combining sales management, customer relationship tracking, and feedback collection into one intuitive platform.
Designed for ease of use in both office and on-site environments, the portal enables dealers to manage leads, track installations, handle service requests, and communicate directly with the Gemstone HQ.
1. Dealer operations were scattered across spreadsheets, emails, and calls, causing delays and
confusion.
2. No centralized platform for managing orders, leads, or customer data.
3. Manual communication between dealers and headquarters slowed down responses.
4. Headquarters had limited visibility into dealer performance, sales, and customer feedback.
5. Inconsistent sales and support processes across different dealers led to uneven customer
experiences.
6. Lead tracking was inefficient, with poor follow-up visibility and lost opportunities.
7. Reporting and analytics were manual, making it difficult to measure growth or performance in
real time.
8. No formal feedback system to gather insights from dealers and customers for continuous
improvement.
1. Centralized everything in one place: Dealers can now manage sales, customers, orders, and
feedback from a single platform instead of juggling spreadsheets and emails.
2. Real-time communication: Automated notifications and in-app updates keep dealers, HQ, and
customers aligned without manual follow-ups.
3. Performance visibility: HQ can instantly track dealer activities, sales pipelines, and customer
satisfaction through built-in dashboards and analytics.
4. Standardized workflows: Every dealer follows the same structured process for quoting,
ordering, and after-sales support, ensuring consistent customer experience.
5. Automated lead management: Leads are automatically assigned and tracked through the
portal, improving response time and conversion rates.
6. Instant reporting and insights: Leadership can access real-time data for forecasting,
performance reviews, and growth decisions.
7. Simplified onboarding: New dealers can register, get verified, and access training materials
digitally, reducing onboarding time and manual errors.
8. Integrated feedback system: Dealers and customers can share feedback directly within the
app, giving Gemstone actionable insights for product and service improvements.
The Dealer Portal became the operational backbone of Gemstone's growing dealer ecosystem,
driving measurable improvements in efficiency, visibility, and customer experience.
• 1200+ active dealers onboarded across North America, all connected through a single unified
platform.
• 200+ daily active dealers using the app to manage sales, customers, and installations in real
time.
• Real-time data visibility — customer profiles, installation status, and service requests are now
mapped by location and instantly accessible to dealer reps, installers, and managers.
• Smoother customer support through centralized communication and ticket tracking, reducing
response delays.
• In-app feedback collection allows continuous product and service improvement based on real
user insights.
• Built-in learning resources help dealers and installers stay updated with the latest training
materials and best practices.
• Warranty registration and validation are now handled directly in the app, ensuring authenticity
and simplifying post-installation support.
• Consistent brand experience across all dealers, replacing fragmented tools with one cohesive,
easy-to-use system.
Delivering a platform of this scale required a compact but highly coordinated team. No Bull Code
assembled a cross-functional group that balanced strategic oversight with hands-on execution.
• Project Manager (Part-Time): Oversaw delivery timelines, and sprint planning to keep the
project aligned with business objectives.
• Mobile App Developer (Full-Time): Led development of the Flutter-based web and mobile
interface, ensuring smooth performance and responsive design across devices.
• Backend Engineer (Full-Time): Architected and implemented the AWS-powered backend,
including APls, data models, authentication, and real-time synchronization.
• UI/UX Designer (Part-Time): Designed the overall experience and interface, focusing on dealer
accessibility, clarity, and consistency with Gemstone's brand identity.
